People
Planet &
Purpose
SmithBorn's uses creative practices and strategic thinking, to solve complex problems that better the human experience.
Expertise
Interdisciplinary practice linking art, design, strategy, and logic to blend services that create cohesive outcomes.
Strategy
Creative Partnerships
Strategic Planning
Art Direction
Research & Insights
Data Collection
Messaging & Voice
Brand Identity
Visual Identity Systems
Brand Guidelines
Illustration & Iconography
Typography
Color & Image Styles
Logo Suites
Brand Experience
Web Design
Social Media Strategy
Space Curation
Product Design
Print Collateral
Campaign Creative
Artwork
Mural Work
Placemaking Art
Gallery Works
Exhibit Design
Conceptual Exploration
Art Licensing
Owner & Creative Strategy Partner
TJ Smith is a creative strategist and brand architect thoughtfully navigating complex problems with logic and curiosity. Guided by systems-thinking, human-centered design and a deep respect for nature, he approaches every project as a living ecosystem—where design balances beauty with purpose.
A lifelong creative, he’s been refining his craft since the days of fingerpainting and continues to collaborate with people who care about people, planet, and purpose.
Over 15 Years of Experience
166
Clients Helped
Freelance since 2011, I've working with clients big and small, all the way from east to west.
1,372
Hours of Mural Work
Over the past 6 years I have painted over 19 murals all across the state of Colorado.
63
Logos Created
Brand identity design is one of my main services, I've created logos of all shapes and sizes.
∞
Adobe Hours
Since 2001 I have been working in the Adobe Suite with countless hours of learned knowledge.
Crystal Tyndall
Associate Director - Colorado National Monument Association
“SmithBorn Studio was fantastic to work with in developing our brand guide! Giving us a cohesive look with authentic design. They were flexible and easy to work with. They took the time to dive into our archives and built an understanding of our organization that informed our designs and brand elements. We really appreciated this extra effort, which has added to the authenticity to our brand and visual assets.”
