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Logo vs. Brand–What is the Difference?
Think of it like this: your logo is the main character. But a character alone isn't a story.

TJ Smith
Feb 3


Brand Cohesion Matters in Creating Consistency
Brand cohesion matters when you are looking for business success. Disjointed branding leads to audience distrust and is just plain harder to manage.

TJ Smith
Jan 16


Nature Stall
Made for the 2025 Colorado Creative Industries Summit In the heart of a bustling CCI event, I designed a three-walled immersive stall to offer attendees a restorative pause—an escape into a nature-inspired retreat built to recharge the mind and spark creative thinking. Drawing from the idea that our best insights often arise during walks in nature, the space invites participants to step into a calming, sensory-rich environment thoughtfully crafted to balance solitude with the

TJ Smith
Dec 15, 2025


A Brand Laid To Rest & A New One Born
Every entrepreneur eventually reaches a crossroads, the moment when you ask if the brand you built still reflects who you are. You start wondering: Am I still excited to work on this? Does it still feel like me? Is it living up to what I hoped it could be? It’s a natural, sometimes uncomfortable part of growth. Many brands evolve from this point, and some, lovingly, are laid to rest.

TJ Smith
Oct 13, 2025


Rural is rad week
A movement to support rural brands & founders doing rad things in the outdoor industry because rural is rad!

TJ Smith
Oct 9, 2024


A Drought Trinity in the Upper Colorado River Basin
Coloradan's and our shared environment in times of challenge and change.

TJ Smith
Sep 8, 2022


A Howl for Peace
This exhibit explores works inspired by nature, geometry, propaganda and the future. It is designed to enact thoughts of peace and more harmonious practices.

TJ Smith
Mar 4, 2022
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