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SmithBorn Studio helps businesses align their people, processes, and brand into one cohesive ecosystem.
 
Whether you need guidance, full-service creative, or fresh perspectives we are your trusted partner in solving problems and building solutions.

Star logo element showing service by SmithBorn Studio.
Creative Guidance & Process Development

This collaborative service is a bolt on asset to support your junior designers, train staff to use brand tools effectively, and build processes that sustain long-term success.

 

The goal is to strengthen your team’s confidence, consistency, and creative output while deepening trust with your audience. It’s hands-on, adaptable, and ideal for businesses that want to grow with expert guidance at their side.

Expertise

Interdisciplinary practice linking art, design, strategy, and logic to blend services that create cohesive outcomes.

Strategy

Creative Guidance
Strategic Planning

Art Direction
Research & Insights
Data Collection
Messaging & Voice

Brand Identity

Visual Identity Systems

Brand Guidelines

Illustration & Iconography

Typography

Color & Image Styles

Logo Suites

Brand Experience

Web Design

Social Media Strategy

Space Curation

Product Design

Print Collateral

Campaign Creative

Artwork

Mural Work

Placemaking Art

Gallery Works

Exhibit Design

Conceptual Exploration

Art Licensing

Headshot of Marco Vienna Investments and Operations - Four Points Funding.

Marco Vienna

Investments and Operations - Four Points Funding

“I tasked TJ with creating a portfolio of brands with the need to clearly be married, but each have their own personality, which is not a simple task. He created a unique logo and color scheme for each brand, yet kept the brands similar enough to show they are part of the same family. He even created a unique font for the project. I look forward to continuing to work with TJ!”

Signature
Thataway Method

Holistic creative guidance that transforms ideas into impact.

01 Active
Listening

Focused discovery session that uncovers truths, aligns vision, and sets the foundation to build on.

02 Strategic
Processing

Translating insights into a clear structure that connects people, purpose, and execution.

03 Creative
Emergence

Brings strategy to life through purposeful design and creation that solves real problems with heart.

04 Iterative
Refinement

Testing, tuning, and evolving ideas until they become lasting, high-performing outcomes.

F.A.Q.

  • EMERGING
    Get a polished logo set, color & font system, and a basic visual foundation that gives you a credible, cohesive look. Fast and budget-conscious, great for startups or small ventures that want the design assets and to use their own strategy.

     

    ESTABLISHED

    Pairing strategic thinking with creative execution. This level tightens up your visual identity while aligning design with messaging and brand goals. Ideal if you want cohesion across brand touch points and a partner who moves with you. (everything from the Emerging level is included + strategy)

     

    ELITE

    This includes deep brand strategy, refined identity, full messaging framework, and visual assets across platforms. Building not just a look, but a brand with voice, coherence, and intent. For those who want total impact and longevity. Foundational work with visions of exterior creative. (everything from the Emerging and Established level is included + deeper strategy, planning and scope)

  • Each project is unique, but on average, there is a 2-3 week lead time from project launch to final delivery. There may also be times when we are booked up to two months in advance.

  • While each project is different, it is safe to say that we generally operate in the thousand dollar range over the hundred dollar. It is best to reach out with a project need and allow us to field if it is a good fit. 

Let's Talk Shop.

Service Needs
Project Budget
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