Brand cohesion matters when you are looking for business success. Disjointed branding leads to audience distrust and is just plain harder to manage.

Every entrepreneur eventually reaches a crossroads, the moment when you ask if the brand you built still reflects who you are. You start wondering: Am I still excited to work on this? Does it still feel like me? Is it living up to what I hoped it could be? It’s a natural, sometimes uncomfortable part of growth. Many brands evolve from this point, and some, lovingly, are laid to rest.