
A Grab + Go Middle Eastern Food Place
Restaurant Baba Nahm
Naming
Brand Design
Illustration
Exhibit Design
Hand-painted Mural
Product Curation
Print & Digital Design
Environmental Design
Apparel Design
Baba Nahm opened in 2017 inside the historic Grove Arcade, carving out a niche as a fast-casual Middle Eastern spot built on whole, minimally processed ingredients. The menu centered on vibrant pita wraps, falafel, shawarma, and Mediterranean staples that matched Asheville’s appetite for fresh flavor without the fuss.
Co-founded by Iranian chef Reza Setayesh—well known for Rezaz—the original Grove Arcade location quickly became a local favorite. Its bold, street-food style and warm, unfussy energy drew a steady following, proving that quick service and thoughtful cooking can coexist. The result was a downtown staple with personality, craft, and plenty of heart.

This project was designed in collaboration with Futures Bright.














