Community at Our Core
ALT Space Coworking
Visual Identity Design
Creative Direction
Iconography
Hand-painted Murals
Print & Digital Design
Illustration
Brand Guidelines
Website Design
Space Curation
ALT Space believes in the power of community and collaboration, knowing that by working together they can accomplish the impossible. With coworking spaces across the Western Slope — Telluride, Grand Junction, Montrose, and Ridgway — each location carries its own charm and community identity. During a time when isolation was the norm, ALT Space leaned into connection, building environments where freelancers, startups, and remote workers could find their people. The brand bridges digital and physical, pairing bold color and hand-painted murals with a cohesive identity system that feels like home no matter which door you walk through.
THE CHALLENGE
ALT Space launched during some of the most isolated months of COVID. People were exhausted by kitchen tables and bad WiFi, disconnected from colleagues and community. Across the Western Slope, from Telluride to Grand Junction, remote workers needed more than a desk. They needed a reason to walk back through a door. The brand had to carry real weight here. Not just look good on a website, but feel like an invitation. Something that signaled optimism, connection and forward motion at a time when most people were still figuring out how to leave the house.
THE PROCESS
I approached each space with a simple idea: make it somewhere people actually want to be. That meant bridging the digital brand language into the physical. Color, line, illustration, tone. Every wall, every touchpoint needed to speak the same visual language the website did. Hand-painted murals became anchors for each location, translating the brand's personality into something you could stand inside. Spaces in Montrose, Grand Junction and Telluride each got their own character, but the thread connecting them was always the same. The identity had to travel across the region and still feel like home wherever you landed.
THE SOLUTION
What emerged was a brand identity system rooted in interconnectedness. Color, line, space, tone and style all working as a cohesive visual thread across multiple locations on the Western Slope. The digital and physical became one language. Murals set the atmosphere. Iconography, print collateral and web design reinforced it. The result was a coworking brand that didn't just house remote workers, it gave them a sense of place and belonging during a time that desperately needed both. ALT Space grew from one location to five, and the brand scaled with it, each space distinct yet unmistakably part of the same community.
Approach
Every project follows the same process. One rooted deeply in the practice of our Signature Thataway Method. →
Solutions
"TJ helped bring our brand and vision to life! He’s always a pleasure to work with and one of the most talented people we know."
- Brian Watson / Previous ALT Space CO-Owner
